For this assignment I created a craft beer that followed the theme of fox hunting with a western twist. Each variation of beer has a different character that is part of the fox hunting tradition (fox, hunter and hound). I used the theme itself to showcase the elegant attitude of fox hunting. I didn’t want the product to look like a fancy or expensive beer however so I decided to give it a western twist with the font and illustration styles of the characters (making them look like the face of a wanted poster). The finished labels have what I believe a rockabilly, laid back elegance to them which is what I was going for. Overall my intentions were to create a beer that stood out and anyone would be intrigued to try.
