For this pet food packaging project, I have designed an organic dog food brand that produces wet food and treats. The name of my brand is RawPaw which refers to the rawness of the organic products that are produced. Each flavour has a specific colour that refers to the ingredients on the label. The two examples shown for this are red for beef and orange for chicken. I made sure to invert these colours on the treats label and wet food label in order to differentiate them more than just the packaging itself.
