well. is a health food brand that sells healthy granola bar snacks. simple designs with mute colours are much more rare among snack bars. Furthermore, the snack bars that do use this style are generally seen as the better quality product. Much like the simplicity of the ingredients, well’s branding gets straight to the point with soft, welcoming colours and light typography. A large presence of photography is to catch the consumers in and impactful way. overall the simplicity of the design is what makes it inviting, professional, and impactful.
